D1-Project web site

Description and methods employed (max. 10.000 characters)^discuss

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--A.rodeghiero 11:58, 16 July 2011 (CEST)

what

The COWS Project website will be activated within the first six months from the start of the project (18/10/2012) and it will be enriched during the four years of implementation by contribution of partners and other stakeholders that will participate actively the debate. The web site will be regularly updated and implemented with an RSS service. The Website will consist of sections addressing different information needs, starting from informing about COWS general purposes and activities. The Website have public and private areas and will allow registered users. It will also allow feedback and registration of interested parties with a specific workspace available for the interested stakeholders. Feedback will be recorded and follow-up will be assured and registered. Each beneficiaries will reserve an area on its website with links to the COWS official website. This action belongs to D - Communication and dissemination actions set of actions.

how

A professional Communication Agency, experienced in the sector, will be involved with a framework contract (which will also include other fundamental aspects of communication strategy, see Actions D2, D3, D4; D5) directly in this action.

Partners staff will implement and update the website during project implementation with news, documents, photographs and other information about environmental indicators. The key principle underlying the portal will be maximum access. A few areas must necessarily be restricted (eg. management area). The main electronic coordination tool in the project will be a workspace service that provides project management, archiving and distribution functions to the subscribed users. This Workspace will be used for all internal information exchange, document management and reporting.

The COWS website will be properly advertised on the communication channels to which the partners have access and will attract a relevant audience. Media works (eg web/pod-casts) should be developed and released on Web Site to explain the main features of the Project or to disseminate the results and main issues of COWS Events (cfr Action D5). Interviews and videos should be prepared on webcasting sites (e.g. YouTube, ePractice). Finally, the Website will be the mean to establish and maintain links with other projects and organisations which are working on the same field.

where

D1 - Project website will take place in the project implementation area, i.e. Viareggio (Lucca, Tuscany, IT)

when

24/08/12- 31/05/2016 (+3years after the funded period)

Constraints and assumptions (max. 2.000 characters)^discuss

Constraints

• Information must be rendered in an immediately comprehensible way to citizens.

Assumptions

• No extraordinary events happen in coincidence of COWS communication effort that will significantly shadow the interest of the issue.

Beneficiary responsible for implementation^discuss

The beneficiary responsible for overall implementation of Action D1 – Project Website is SEARIS.

Expected results (quantitative information when possible) (max. 2.000 characters)^discuss

The main results are:

• 100 registered users
• 100.000 ongoing contacts

The main milestone is:

• M - Project web site ready (18/10/2012)

Indicators of progress (max. 2.000 characters)^discuss

The main indicators are (1) Fulfilment (2) Participation.

For the Participation specific indicators are among others:

• n. of citizens reached by indirect communication
• n.of web site registered users
• nr of ongoing contacts to web site
• n. of visits to website
• n. page views
• time on site

The measuring will be carried out by SEARIS: for fulfilment at activity end; for participation at mid-term and activity end.

For the fulfilment the threshold is ON/OFF (1 Web site) For Participation thresholds are are among others:

• 2/3 people reached declare that the project contributed to increase their awareness or knowledge
• 100 website registered users
• 20.000 visits to websites
• 80.000 pages views

The means of verification are Document Review, Available web site statistics, Questionnaires, Polls on website, Internal Reports

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